ALLUY DESIGN



	Designer _ Heehyoung Jo (Korea) About Hee hyoung Jo is graduated from the department of product design at Hongik University. He joined the Samsung Kenox designer membership in 2007 and completed the London central saintmartin (introduction to product design) program in 2009. In 2008, he received the Red dot concept design award. Now he is working at the Alluy design studio in Korea. Alluy design theme Design is to create something new. However, we think it should be a process of finding the hidden beauty or the potential of the products by breaking from the unconditional novelty. It might be able to entertain the EYES of people with a new, artistic styling. Though, ALLUY seeks to entertain people's HEARTS through our products. We believe the new forms of inspiration you get through the real-life products can be more meaningful, and we have been discovering the hidden stories of things and developing products that we can share with our consumers. 디자인이란 새로운 것을 창출하는 작업입니다. 하지만 무조건적인 새로움을 탈피하여 제품이 가지고 있는 숨겨진 아름다움 혹은 가능성을 찾아내야 한다고 생각합니다. 새로운 기교 있는 스타일링으로서 사람들의 눈을 즐겁게 할 수는 있을 것입니다. 하지만 저희 ALLUY는 제품을 통해 사람들의 가슴을 즐겁게 하는 작업을 추구합니다. 실생활 제품을 통해 만나게 되는 새로운 형태의 감동은 예술 작품 이상의 큰 의미를 가질 수 있을 것이라고 생각하고 있으며 저희는 사물 속에 숨어 있던 스토리를 찾아내어 소비자들과 공유할 수 있는 제품을 개발 제조하고 있습니다. デザインとは、新しいものを創出する作業です。だが、無条件的な新しさから脱皮し、製品の隠れた美しさ、または可能性を見出すことが大事だと思います。新しい技巧のあるスタイリングで人々の目を楽しませることは可能でしょう。しかし、私たちALLUYは、製品を通じて人々の胸を楽しませる作業を追い求めています。実生活で使う製品を通じて出会う新しい形の感動は、芸術作品以上の大きな意味を持つことができると思います。私たちは事物の中の隠れたストーリーを見出し、消費者と共有できる製品を開発・製造しています。 Award 2011 red dot concept design award winner(time candle with designer heyri Lee) 2008 red dot concept design award winner(rosella) 2007 TJ media product design award Exhibition 2011 design korea 2011 Taipei design expo 2011 boutique monaco shop bmm 2010 Seoul design festival 2010 Design tide Tokyo 2010 Dwell design fair 'asia now' 2010 Designboom mart New york 2009 Seoul design olympiad 2009 Red dot design museum(Singapore)'2009 concept design award' 2008 Designboom mart Seoul 2008 Incheon international design fair 2008 Designboom mart Sydney